Create your own user feedback survey
After finding the demographic of my audience I created a survey to find out qualitative information about my audience, the main demographic to aim at researching were Males between the age of 17 - 24. Below includes extra information from people outside my target demographic, however, the information they give are still relevant towards helping with my research.
There are advantages and disadvantages to using questionnaires to find information on my audience, an advantage is it allows me to conduct my own research so I know what information I want and can carry it out towards the audience I need. A disadvantage is that people aren't able to help complete my questionnaire which means I need to branch out from my main target audience to get a bigger and more general ideas about gamers and the game I am researching.
Once I created my survey I handed them out for people to fill in by using Facebook, a huge social media website which allows me to interact with people from all over the world without having to physically talk or interact with them. I used private messaging to ask them to fill out my surveys on a one to one talk so that I could receive feedback about how I conducted my questionnaires and to get it out to a broader audience. I also posted a link to the questionnaires in a closed group dedicated to the Crash Bandicoot franchise as people who are involved in the group will have a higher chance of playing the game and giving me the feedback needed compared to giving the questionnaires to my friends. Due to the ease and accessibility of contacting people I was able to branch out from my target demographic and ask people of different genders and ages so I could get a broader response, but due to my age and gender the majority of people I asked happened to fall within my target demographic allowing for the responses I needed.
Target demographic
The information I have gathered from these surveys are that the majority of Male players are interested in the platforming genre, it may not be a highly popular genre that many people had as their favourite, but when asked about it I received positive reviews. I achieved a range of answers which allow me to look at male gamers and see what genre they are interested in most and how they react to another genre that they have played. An example of this would be between questions 2 and 3 where in one question I asked what their favourite genre was and the other question I asked how they thought about three specific genres. This allowed me to learn more about the psychographics of each individual and what type of gamer I was dealing with whether it showed me they were going to be more biased or genuine with their answers.
I also asked a personal question about the people themselves such as how they saw themselves as a gamer whether that was being a hardcore or casual one to understand them on a personal level and further analyse their psychographics. The majority pf people asked in the survey are from the Manchester region and so I can analyse the characteristics of each questionnaire and compare them to see if the outcomes of each answer are different or similar.
I can also analyse the geodemographics but in higher detail compared to my secondary research, this is because I have knowledge of where people live with who I asked as I am personally acquainted with each of them, the majority of people are from the greater Manchester region, I also had answers from peopl who lived in the southern west area of England in Devon. Since I know which questionnaires are from each area I can see similar pattern in how they answered. An example of my work would be that the people from Devon gave answers filled with a majority of more information and were aged between 20-22, I also noticed that they would rely on what their friends bought to influence them on what games they should buy, especially when it came down to multiplayer games.
Extra information
The information below are questionnaires answered by people who are not part of my target demographic, however, they are still relevant to the research I am gathering as they fit into some groups of my audience (whether that be their age or gender.) I could also use this information gained from these extra questionnaires for future projects where I need to research people who fit into these specific demographics.
Focus group/one on one interview
I could have also created a video using a group of people or a one on one interview where I ask them multiple questions so they can express their opinions in a spoken manor allowing for more detailed answers and a discussion to happen either between me and the candidate or between the candidates themselves. This would allow me to see how people think the way they do and what makes them disagree with the next person on why they like or hate something like a genre or a game style.
Quantitative research
Genders
Male: 68.2%
Female: 31.8%
Ages
16: 13.6%
17: 4.5%
18; 45.5%
19: 9.1%
20: 9.1%
21: 9.1%
22: 4.5%
46: 4.5%
Focus Group
This is a focus group I put together to analyse more about people of my target demographic, it is a lot like the quatitiative questionnaire where I asked questions about individuals but this is a more effective way to do it as I can ask as many questions as I want (compared to survey monkey where I was limited to 10 a questionnaire,) I could also get more detailed answers as people find it faster and easier to speak than writing it down. The focus group allowed me to learn more about gamers whilst they are sat right there so I have any questions possible to use at hand, it also allows for a general discussion to happen between the individuals and even myself so we can show our agreements and disagreements on points made.
Disclaimer
Due to our personal lives we were on a time limit to get this complete meaning the quality of the work isn't to its full potential, we are also not professionals (which is why in some answers the myself or the individuals may not be fully comfortable with how we said our lines) or use to handling new equipment such as the camera so this video was a little experimental. However, I did accomplish what I set out to do (learning about the individuals) and learned new skills with new equipment
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