When I look at both my task 1 and task 2 I can see distinct similarities and differences in my findings for the research methods I used. When I concentrated on task 1 I mainly looked into finding quantitative research to help establish my target demographic, I still had to find qualitative information but what I found was quite scarce and hard to find compared to the amounts of quantitative I could find and use. To start I had to find statistics based on gaming in general in which I found a huge amount of information created by essential facts, I also had to look into the statistics of the genres of the game I was researching. The main genre being a platformer. Once I had established this I had to look into my game by searching for statistics which analyse the gender and age of people who had played Crash Bandicoot warped. This lead me onto finding my demographic of Males aged between 18-25. Once I had figured this out I went and found videos of reviewers on Youtube who fit into the demographic so I could use the information in the videos to further show the main audience of the game and to gather useful information from them.
In task 2 I decided to test the demographic of the game using an online questionnaire I created, I asked the audience quantitative questions to know that they fit into my target audience, however, the majority of it concentrated on qualitative questions to learn about the psychographics of my audience and see what they thought about the game I was researching to see if they enjoyed it and are looking forward to the remastered version coming out in the future. I could have also used more methods to research my audience and find out bigger amounts of information for my game.
In conclusion, If I compare the results of my task 1 and 2 I can see that task 1 helped me to answer broader questions for task 2, instead of having to research with very little knowledge and hope the majority of people I asked knew about the game I could instead look at the research from task 1 and aim at someone to ask questions to making the job a lot easier. Task 1 also showed me that the majority of secondary information I will find will be online and be more quantitative than qualitative meaning that for my research into task 2 I would have to ask more qualitative questions so I could piece both tasks together and walk away with the majority of information I set out to find. I also learned different methods of finding research and using different ways to interpret the information I found such as using forums, social media platforms, analysing secondary videos and primary questionnaires for information from people in my demographic.
Overall I learned how professional companies in the gaming industry use multiple methods to research their audience and begin development of their games using primary and secondary, qualitative and quantitative methods and could present my findings in the form of a professional with my own explanations as to why I used them.
In task 2 I decided to test the demographic of the game using an online questionnaire I created, I asked the audience quantitative questions to know that they fit into my target audience, however, the majority of it concentrated on qualitative questions to learn about the psychographics of my audience and see what they thought about the game I was researching to see if they enjoyed it and are looking forward to the remastered version coming out in the future. I could have also used more methods to research my audience and find out bigger amounts of information for my game.
In conclusion, If I compare the results of my task 1 and 2 I can see that task 1 helped me to answer broader questions for task 2, instead of having to research with very little knowledge and hope the majority of people I asked knew about the game I could instead look at the research from task 1 and aim at someone to ask questions to making the job a lot easier. Task 1 also showed me that the majority of secondary information I will find will be online and be more quantitative than qualitative meaning that for my research into task 2 I would have to ask more qualitative questions so I could piece both tasks together and walk away with the majority of information I set out to find. I also learned different methods of finding research and using different ways to interpret the information I found such as using forums, social media platforms, analysing secondary videos and primary questionnaires for information from people in my demographic.
Overall I learned how professional companies in the gaming industry use multiple methods to research their audience and begin development of their games using primary and secondary, qualitative and quantitative methods and could present my findings in the form of a professional with my own explanations as to why I used them.
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